| Links: Building the B2B foundation: Positioning net market makers for succes
As NMMs become more established, they will move to more advanced models of trading that fit their particular focus. And as buyers and sellers become more comfortable with online trading, commerce models may evolve from catalogs to auctions to hyperauctions to liquid exchanges, offering participants even greater benefits. [PDF-file A.T. Kearny 2000]
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Schrijf een recensie | Voeg to aan del.icio.us developerWorks : Patterns for e-business
Patterns for e-business are a group of reusable assets that can help speed the process of developing Web-based applications. The patterns are designed to meet 80% of most common customer requirements. If you use the patterns within a structured development methodology, you can extend their scope to meet almost all of your customer's requirements. Note also that, where IBM products are listed as part of pattern implementations, IBM products are not the only solution option. [IBM Developerworks]
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Schrijf een recensie | Voeg to aan del.icio.us Electronic Commerce and the Transformation of Marketing
This paper provides a framework for new, emerging marketing theories for the
age of electronic commerce. It discusses the logic of electronic marketplaces and gives a definition and typology of the key terms used in the context of electronic commerce. It then looks at the economic characteristics of electronic marketplaces and the implications
for businesses. Next, successful approaches to conducting electronic commerce are reviewed. Based on this analysis a new marketing framework for operations in electronic marketplaces is developed and the findings are summarized. [Nikhilesh Dholakia, Ruby Roy Dholakia.., University of Rhode Island, USA. 2001] PDF-bestand 90Kb
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Schrijf een recensie | Voeg to aan del.icio.us Getting Serious Online
The status of the Internet is shifting from being the dazzling new thing to being a purposeful tool that Americans use to help them with some of life's important tasks. As Internet users gain experience online, they increasingly turn to the Internet to perform work-related tasks, to make purchases and do other financial transactions, to write emails with weighty and urgent content, and to seek information that is important to their everyday lives. [Pew Internet & American Life Project 03/03/2002]
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Schrijf een recensie | Voeg to aan del.icio.us Internet Users versus Non-users:Drivers of Internet Uptake
Previous studies have examined the potential barriers to consumers’ adoption of the Internet. We build on this work and survey, over time, a panel comprised of both Internet users and non-users in the UK to determine if there are differences between these two groups in their attitudes towards technology, ownership of different
technologies, and information versus entertainment needs. [Hammond K A, Turner P, Bain M - London Business School, 2000]
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Schrijf een recensie | Voeg to aan del.icio.us Reaching the digital generation: Teenagers and the online marketplace
Despite this receptive market and the apparent opportunities for manufacturers and retailers to directly reach their target markets, or to indirectly reach parents via teenagers,
there has been a lack of profitable activity to date. The on-line behaviour of this age group is under researched and frequently misunderstood resulting in a mismatch between teenagers perceived and real needs and wishes. This white paper aims to provide the missing market intelligence to equip businesses and service providers with a better understanding of how to successfully communicate and potentially transact with teenagers on-line. [PDF-file - KPMG Consulting, IMRG, 1999]
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Schrijf een recensie | Voeg to aan del.icio.us The Dot.com aftermarket
The projected downfall of many e-tailers means that a significant amount of value is going to be left on the table—value in terms of information about consumers, their buying patterns, the technology that failing or failed e-tailers will leave behind, not to mention a lot of people who have long resumes in building Web sites,
communicating with suppliers, tracking orders, and handling consumer complaints. The question on everyone’s mind now becomes: How can this value be captured and used by those who survive, especially brick-and-mortar retailers looking to extend their reach and develop multi-channel strategies? [Deloitte & Touche 2000]
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Schrijf een recensie | Voeg to aan del.icio.us Understanding e-Markets
This research note presents a simple framework that can be used to understand e-markets, to analyze their competitive positions, and to chart their likely future developments. [Andersen Consulting 14/4/2000] PDF-file
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Schrijf een recensie | Voeg to aan del.icio.us Which Visits Lead to Purchases? Dynamic Conversion Behavior at e-Commerce Sites
Despite a tough year for online retailers, many observers still believe that online sites are an economically efficient medium because of their ability to draw millions of customers to browse through thousands of products. But just how and when do online visitors become online purchasers? The question has taken on new urgency with just about everyone, from corporate managers in department store chains to hotshot web-site developers. A new Wharton research paper entitled, "Which Visits Lead to Purchases?: Dynamic Conversion Behavior at E-Commerce Sites," analyzes conversion rates based on visit and purchase data at Amazon.com and offers a conversion model to better understand the buying process. [Knowledge@Wharton 09/2000]
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Schrijf een recensie | Voeg to aan del.icio.us Women surpass men as e-shoppers
Women topped men in holiday online shopping – 58% of those who bought gifts online
during the most recent shopping season were women. This is part of a broader story about
advances in e-tailing as more people spent more money this year compared to last year. In
all, close to 29 million people bought gifts online during the holiday season in 2001 and the
average spent online was $392 per person. That is an increase from the approximately 20
million who bought gifts online last year and spent an average of $330. [Pew Research Center 2002] PDF-file
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